"The Creative Gesture"
International and Interdisciplinary Symposium
University of Molise, Campobasso (Italy)
Professionals (in progress)
Head of Education Google Italy
He has been involved in Education since 2009, first in Microsoft Italy as Head of Schools and since
2018 as Head of Education in Google Italy. Education transformation is his mission, and he has
done a lot in Italy in the last few years. For a long time, he has been sharing in dozens of
workshops, events, and meetings with teachers and students how technology is a tool that must
allow for truly innovative teaching: a conscious use makes children assimilate the skills most in
demand today in the world of work.
Creative director and entrepreneur
Cesare Casiraghi, from Brianza, with a degree in musicology. He started working in
advertising as a copywriter in 1981. Since 1990, he has been the executive creative
director of international agencies. In 2000, he founded his own agency, Casiraghi Greco&,
which has produced campaigns that are now true case studies in the world of
communication. First and foremost is the "Conto Arancio" campaign, which has forever
changed the way the banking sector communicates with its "Mettetevelo nella zucca" (Put
it in your head) slogan. He has also successfully launched other brands from scratch, such
as Chebanca!, Genialloyd, and Pittarosso, which are now market leaders. Other long-
standing clients of Casiraghi Greco& include Parmigiano Reggiano, Curti Riso, Flora,
AsDoMar, Kia Motors, Kawasaki, Fondazione Umberto Veronesi.
Stefano Piani, born in Romagna (Italy), has been a scriptwriter for almost 30 years in comics - he wrote more than 200 stories for 'Sergio Bonelli Editore' - television and cinema. He has collaborated in writing the script for several TV series (including Incantesimo 8, Elisa di Rivombrosa, and Il commissario Rex), a dozen TV-Movie and three films, including Dracula 3D in 2012 with Dario Argento. Since 2012, he has held a TV drama writing workshop at the University of Molise and one on serial screenwriting at the Silvio D'Amico National Academy of Dramatic Art in Rome.
Art director and designer consultant
Gaetano Pollice was born in Molise (1981), graduated in Communication Studies and attended Istituto Secoli in Milan. After working for Max Mara, Borbonese, and Caractére, in 2015, he started a successful accessories brand that bears his name. Gaetano uses the traditional Molise tombolo (the particular embroidery technique widespread in Molise since the early 1500s) to garnish leather bags handcrafted in a luxury leather laboratory in Molise. Today, he is a Designer Consultant for various companies and a lecturer at major Italian fashion universities.